Creating effective signage is important for any business, as it helps with branding and attracting and guiding customers. However, common design errors can detract from the effectiveness of your signs.
Here’s a look at seven typical sign design mistakes to avoid ensuring your signage is impactful and engaging!
1) Lack of Contrasting Colors
Using contrasting colors is essential for making your sign’s text and graphics stand out. Without sufficient contrast, your sign may not be legible from a distance or in various lighting conditions. Contrast enhances readability and draws attention to your message, which is crucial for effective signage.
2) Too Much Text
Overloading your sign with too much text can overwhelm viewers and dilute your main message. People often view signs while on the move, so it’s important to keep content concise and to the point. Aim for a few impactful words that communicate your message clearly and quickly.
3) Fonts That Are Hard to Read
Choosing the right font is key to creating an effective sign. Avoid fonts that are too stylized or intricate, as they can be difficult to read, especially from afar. Stick to clean, bold fonts that can be easily read from a distance to ensure your message reaches as many people as possible.
4) Overuse of Effects and Design Elements
While it might be tempting to use multiple effects and intricate design elements, these can often obscure the message you’re trying to convey. A cluttered sign can distract viewers from the essential information. Keep designs simple and focused to ensure your message is the focal point of the sign.
5) Poor Sign Placement or Improper Installation
A perfectly designed sign will not be effective if it is poorly placed or improperly installed. Signs should be positioned at eye level and in high-visibility areas. Ensure your signs are securely installed and free from obstructions that could block them from view.
6) DIY Designs Using Free Websites
While DIY design websites may seem like a convenient and low-cost option, they often lead to generic signs that lack professional quality. These tools might restrict your creative control and result in designs that do not align perfectly with your brand or meet specific quality standards needed for effective signage.
7) Using Low-Resolution Images or Photos
Using low-resolution images is a common mistake; when these images are enlarged to fit signs, they often become pixelated and lose clarity, resulting in a less professional appearance. More importantly, the use of photographs can sometimes overshadow the primary message you wish to convey. Instead of relying on photographs that might obscure your message, opt for high-quality graphics that enhance brand recognition and clearly convey your services.
The most effective signage, especially for smaller businesses without wide brand recognition, focuses on strong brand integration rather than relying on photographs. The design should foreground the company’s logo, color scheme, and essential text that aligns directly with the brand’s identity, ensuring it can be instantly recognized and understood.
Creating compelling, high-quality signs is an art that requires attention to detail and an understanding of design principles. At Hollywood Signs & Graphics, we specialize in producing professional signage that captures the essence of your brand while avoiding common design pitfalls. Explore our wide range of signage options online and fill out our contact form.
Let us help you make a lasting impression with expertly crafted signs in Portland, OR, and surrounding areas!
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